What are GCM and FCM?
What is FCM and why should we use it? FCM (Firebase Cloud Messaging) is a new, improved version of the Google Cloud Messaging API under the Firebase brand. It has all the features of...
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Cross Domain Tracking or Site Linking
When to use: Cross-domain tracking allow Analytics to see sessions on two different websites as a single session. This is sometimes called site linking. You may use cross domain tracking when you have multiple...
Calculate the CTR of the sliding banner using Google Tag Manager
Business objective: Check an efficiency of the home page or any page banner. CTR = Clicks/Impressions We will need to capture the click and view of the banner. There will be two tags...
Basic terms in the Google Tag Manager
Google Tag Manager: Google Tag Manager also known as GTM is an interface provided by the Google to create and manage tag. URL: https://tagmanager.google.com Tag: Tag is a set of a JavaScript code which gets...
Basic terms in the Google Analytics
Before we begin, there a few terms you should know. You’ll see them often in your Google Analytics data, and I’ll use them throughout this post. 1) Dimension: A dimension is an attribute or...
Why you must use Adwords Scripts?
Programming Language: JavaScript. There are many new features introduced by Google AdWords, but one of the best is Google AdWords Script. It can be used to automate many routines, time-consuming process, in order to...