Data and Analytics Manager at Reprise Digital
Business Objective: It will answer your business question of how many people move product from shortlist to cart and after how many days. I still remember a client who was looking for the below...
What is FCM and why should we use it? FCM (Firebase Cloud Messaging) is a new, improved version of the Google Cloud Messaging API under the Firebase brand. It has all the features of...
When to use: Cross-domain tracking allow Analytics to see sessions on two different websites as a single session. This is sometimes called site linking. You may use cross domain tracking when you have multiple...
Business objective: Check an efficiency of the home page or any page banner. CTR = Clicks/Impressions We will need to capture the click and view of the banner. There will be two tags...
Google Tag Manager: Google Tag Manager also known as GTM is an interface provided by the Google to create and manage tag. URL: //tagmanager.google.com Tag: Tag is a set of a JavaScript code which gets...
Before we begin, there a few terms you should know. You’ll see them often in your Google Analytics data, and I’ll use them throughout this post. 1) Dimension: A dimension is an attribute or...
Programming Language: JavaScript. There are many new features introduced by Google AdWords, but one of the best is Google AdWords Script. It can be used to automate many routines, time-consuming process, in order to...