Data and Analytics Manager at Reprise Digital
Business objective: Check an efficiency of the home page or any page banner. CTR = Clicks/Impressions We will need to capture the click and view of the banner. There will be two tags...
Google Tag Manager: Google Tag Manager also known as GTM is an interface provided by the Google to create and manage tag. URL: https://tagmanager.google.com Tag: Tag is a set of a JavaScript code which gets...
Before we begin, there a few terms you should know. You’ll see them often in your Google Analytics data, and I’ll use them throughout this post. 1) Dimension: A dimension is an attribute or...
Programming Language: JavaScript. There are many new features introduced by Google AdWords, but one of the best is Google AdWords Script. It can be used to automate many routines, time-consuming process, in order to...