The total users metric in Google Analytics 4 (GA4) and Universal Analytics (UA) are calculated in different ways. The number of unique users who have interacted with your website or app during a specific time period is used to calculate…
The total users metric in Google Analytics 4 (GA4) and Universal Analytics (UA) are calculated in different ways. The number of unique users who have interacted with your website or app during a specific time period is used to calculate…