The total users metric in Google Analytics 4 (GA4) and Universal Analytics (UA) are calculated in different ways. The number of unique users who have interacted with your website or app during a specific time period is used to calculate…
The management of data has become crucial to modern businesses. As data volumes continue to increase, organizations need efficient ways to collect, store, process, and analyze data. The two main tools for managing data are data management platforms (DMPs) and…
Introduction Google Analytics has long been the preferred platform for businesses and marketers when it comes to web analytics. Many people are curious how Google Analytics 4 (GA4) compares to Universal Analytics in light of its recent release. In this…
Advertisers are increasingly utilizing multiple platforms to reach their target audience as the digital advertising sector develops. The importance of cross-publisher attribution, which enables advertisers to assess the success of their campaigns across various publishers, is rising. The problem, though,…
Ads Data Hub is a platform that gives advertisers access to Google data as well as their own first-party data to analyze their advertising campaigns. To comprehend consumer behavior and signals, reach and frequency analysis and converting paths analysis are…
A machine learning model developed by Google called CasualImpact is intended to assist marketers in determining the effectiveness of their advertising campaigns. This article will go into great detail about the CasualImpact model and some of its applications. What exactly…
Google Analytics is an effective tool that can assist companies in monitoring and analyzing website user behavior. The capability to track events is one of Google Analytics’ key features. Events are user interactions with website content that are trackable independently…
Introduction A brief overview of what digital maturity audit is In the current digital era, it’s critical for businesses to stay current with the newest technology trends and strategies. An audit of a company’s digital maturity is one way for…
In today’s world, where competition is fierce in the market, companies use various marketing techniques to promote their brand and stand out from their competitors. One such technique is a Brand Lift Study. A brand lift study is a research…
Are you looking for ways to measure the true value of your digital marketing efforts? Look no further! In this article, we’ll dive into the science behind digital marketing and explain how lift tests and attribution can help you measure…