Introduction A brief overview of what digital maturity audit is In the current digital era, it’s critical for businesses to stay current with the newest technology trends and strategies. An audit of a company’s digital maturity is one way for…
In today’s world, where competition is fierce in the market, companies use various marketing techniques to promote their brand and stand out from their competitors. One such technique is a Brand Lift Study. A brand lift study is a research…
Are you looking for ways to measure the true value of your digital marketing efforts? Look no further! In this article, we’ll dive into the science behind digital marketing and explain how lift tests and attribution can help you measure…
In today’s digital advertising landscape, brands and marketers are increasingly relying on data to make informed decisions about their advertising strategies. However, accessing granular data is difficult due to worries about privacy and the rise of walled gardens like Facebook….
As more businesses collect user data for advertising and marketing purposes, concerns about user privacy have become increasingly important. Directly sharing user data with advertisers has become challenging and complex due to privacy laws and compliance regulations like GDPR and…
Google Analytics data can be used to forecast user traffic and alter marketing plans. To effectively plan your marketing strategy, a marketer or business owner must have a thorough understanding of the traffic patterns to their website. Google Analytics is…
When Google Tag Manager displays a malware warning, it typically means that Google has found malicious code or activity on your website and has as a precaution disabled some or all of your tags. This will stop the malicious code…
In your Google Analytics data, having a duplicate URL with a trailing slash can be confusing. The same page is effectively given two different URLs, which can result in unreliable metrics and reports. In this article, we’ll show you how…
If you frequently use Google Tag Manager (GTM), you might have run into the “Container size limit exceeded” or “Too large workspace” errors. When you exceed the maximum size for a GTM container or workspace, respectively, these errors happen. In…
Marketing privacy laws are rules created to safeguard consumer data and make sure that companies are open and honest about the ways in which they gather, use, and share it. These laws differ by nation and region, but they typically…