The total users metric in Google Analytics 4 (GA4) and Universal Analytics (UA) are calculated in different ways. The number of unique users who have interacted with your website or app during a specific time period is used to calculate…
Introduction Google Analytics has long been the preferred platform for businesses and marketers when it comes to web analytics. Many people are curious how Google Analytics 4 (GA4) compares to Universal Analytics in light of its recent release. In this…
Google Analytics is an effective tool that can assist companies in monitoring and analyzing website user behavior. The capability to track events is one of Google Analytics’ key features. Events are user interactions with website content that are trackable independently…
Google Analytics data can be used to forecast user traffic and alter marketing plans. To effectively plan your marketing strategy, a marketer or business owner must have a thorough understanding of the traffic patterns to their website. Google Analytics is…
In your Google Analytics data, having a duplicate URL with a trailing slash can be confusing. The same page is effectively given two different URLs, which can result in unreliable metrics and reports. In this article, we’ll show you how…
Do you want to accurately track conversions on your website? The phrase “Conversion Linker Tag Type” may then have appeared in Google Tag Manager (GTM). But what is this conversion linker tag exactly, and how does it operate? In this…
If you currently use Google Analytics, you may have noticed a recent notification that appears on your account dashboard. This message provides important information about changes to the platform and can be dismissed by clicking ‘Learn More.” I will be…