Discover the Different YouTube Ad Formats Available on Google Ads – With Examples!
There are various YouTube ad formats available in Google Ads, each with special features and advantages of their own. Here are some examples:
TrueView in-stream ads: These ads play before or during another video on YouTube. After 5 seconds, viewers have the option of skipping the advertisement.
Payment: Advertisers only receive payment when viewers choose to watch an advertisement for at least 30 seconds or engage with it in some way.
Example: An apparel brand makes a 30-second commercial showcasing its new spring collection and runs it as a TrueView in-stream advertisement before well-known fashion videos.
TrueView discovery ads: These ads appear next to related YouTube videos or in YouTube search results. They have a headline, a thumbnail image, and a link that you can click to view the advertisement.
Payment: Advertisers only get paid when a user clicks on the ad.
Example: A kitchen knife manufacturer makes a video showcasing their new line of knives and runs it as a TrueView discovery advertisement next to well-liked cooking tutorial videos.
Bumper ads: These short, non-skippable ads play before, during, or after a video and are 6 seconds or less in length.
Payment: Advertisers pay for impressions, so they do so each time their advertisement is viewed.
Example: A travel company creates a 6-second ad featuring a beautiful beach and runs it as a bumper ad before travel-related videos.
Non-skippable in-stream ads: These ads play before or during a video and cannot be skipped.
Payment: Advertisers are charged for impressions, and they can last up to 15 seconds.
Example: A tech company creates a 15-second ad showcasing their new phone and runs it as a non-skippable in-stream ad before technology review videos.
Masthead advertisements: Anyone visiting the YouTube website can see these advertisements, which are displayed at the top of the page. They have a maximum duration of 30 seconds.
Payment: Advertisers pay for impressions.
Example: A movie studio creates a 30-second trailer for an upcoming blockbuster and runs it as a masthead ad on the YouTube homepage to generate buzz and excitement.