There are various YouTube ad formats available in Google Ads, each with special features and advantages of their own. Here are some examples:

TrueView in-stream ads: These ads play before or during another video on YouTube. After 5 seconds, viewers have the option of skipping the advertisement.

Payment: Advertisers only receive payment when viewers choose to watch an advertisement for at least 30 seconds or engage with it in some way.

Example: An apparel brand makes a 30-second commercial showcasing its new spring collection and runs it as a TrueView in-stream advertisement before well-known fashion videos.

TrueView discovery ads: These ads appear next to related YouTube videos or in YouTube search results. They have a headline, a thumbnail image, and a link that you can click to view the advertisement.

Payment: Advertisers only get paid when a user clicks on the ad.

Example: A kitchen knife manufacturer makes a video showcasing their new line of knives and runs it as a TrueView discovery advertisement next to well-liked cooking tutorial videos.

Bumper ads: These short, non-skippable ads play before, during, or after a video and are 6 seconds or less in length.

Payment: Advertisers pay for impressions, so they do so each time their advertisement is viewed.

Example: A travel company creates a 6-second ad featuring a beautiful beach and runs it as a bumper ad before travel-related videos.

Non-skippable in-stream ads: These ads play before or during a video and cannot be skipped.

Payment: Advertisers are charged for impressions, and they can last up to 15 seconds.

Example: A tech company creates a 15-second ad showcasing their new phone and runs it as a non-skippable in-stream ad before technology review videos.

Masthead advertisements: Anyone visiting the YouTube website can see these advertisements, which are displayed at the top of the page. They have a maximum duration of 30 seconds.

Payment: Advertisers pay for impressions.

Example: A movie studio creates a 30-second trailer for an upcoming blockbuster and runs it as a masthead ad on the YouTube homepage to generate buzz and excitement.